Net revenue$12,754▲ +6.2%
Orders37▲ +27.6%
AOV$345▼ -16.8%
Refund rate10.8%▲ +7.4 pts
Net revenue by day
Top products
| Product | Units | Net revenue | Share |
|---|
| Automation Sprint | 5 | $6,000.00 | 47.0% |
| Invoice Pipeline | 2 | $4,400.00 | 34.5% |
| Care Plan | 13 | $1,937.00 | 15.2% |
| Hosting | 9 | $261.00 | 2.0% |
| Template Pack | 4 | $156.00 | 1.2% |
Needs a look
- Refund rate 10.8% vs 3.4% last week (Care Plan ×3, Template Pack ×1). Check onboarding for that plan before next billing cycle.
- Revenue spike on 2026-11-03: $6,384.00 (week average $1,822.00). Mostly one-off builds — not recurring, don't annualise it.